He also led the recent purchase of 197 Wehrenberg Theatres® screens at 14 locations in four states, increasing the company's footprint by 29 percent. He and his team have also deepened customer relationships by enhancing the moviegoing experience through new operating strategies such as the Magical Movie Rewards® loyalty program and innovative pricing strategies including $5 Tuesday promotions. The additional title of chairman recognizes his tireless work and the results he has achieved since he joined our company."Īs president and chief executive officer of Marcus Theatres, Rodriguez has led over $200 million in capital investment activity to upgrade amenities and technology at existing theatres, and to develop and acquire new locations with high potential. "Rolando is an incredible asset to our team. Marcus, president and chief executive officer of The Marcus Corporation. "Rolando has led a high-performing team focused on strategic execution and growth that has driven Marcus Theatres to consistent industry-leading outperformance," said Gregory S. Rodriguez, chairman, president and chief executive officer of Marcus Theatres® and executive vice president of The Marcus Corporation (Photo: Business Wire) Listen to Boxoffice PRO editorial director Daniel Loría interview Rodriguez for an October 2020 episode of The Boxoffice Podcast below, or read a transcript here.Rolando B. The Milwaukee, Wisconsin-based Marcus Theatres ranked fifth in Boxoffice PRO‘s Giants of Exhibition 2021 ranking of North America’s largest cinema circuits, with 1,097 screens at 89 locations. ShowEast, which is celebrating its 35th anniversary this year, will be held from November 8-11 at the Loews Miami Beach Hotel in Florida. “Rolando’s dedication and commitment to the theatrical community is second to none.” There is no better example in our business that truly represents what this award is all about,” Film Expo Group President Andrew Sunshine said in a press release.
“We are extremely honored to present Rolando Rodriguez with this award at ShowEast this year.
Previously, he was the CEO and president of Rave Cinemas, and before that the senior vice president of North American field operations for AMC, the company at which he began his career in 1975.
Rodriguez is the chair, president and CEO of Marcus Theatres and executive vice president of The Marcus Corporation, in addition to his roles as chair of the National Association of Theatre Owners (NATO) and serving on the Board of Directors of the Global Cinema Federation. Rolando Rodriguez was announced this week as 2021’s winner of the Dan Fellman Show “E” award, a lifetime achievement prize, at November’s upcoming film convention ShowEast.
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